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cruelty free and vegan mascara

Introduction

Have you made the positive change to your beauty routine by switching to vegan make up? Just like in the food and apparel industry, the beauty industry too has adopted the benefits vegan cosmetics. Though not synonymous vegan and cruelty free do go hand in hand and have revolutionised the beauty products industry. Many consumers are making the change to high quality vegan products for the immense benefits. Even vegan mascara benefits have encouraged many to make the change as they experience the beautiful sensation of products made from natural ingredients.

Reasons to switch to vegan and cruelty-free make up

Vegan makeup products are firmly established with consumers as a go-to popular choice because it allows people to make the ethical choice even if they do not follow a plant based diet. There are so many benefits to choosing vegan beauty products that is no wonder that more and more shoppers are switching to vegan products including vegan mascaras. 

More people are choosing plant based cosmetics that are cruelty free because the vegan beauty industry continues to deliver on high quality products which are on par and sometimes even better than products using animal derived ingredients.

Using natural plant based ingredients is the benchmark of vegan makeup so it is free of any hidden nasties, which means the products are kinder on your skin. They avoid the use of harmful chemicals instead turning to the natural goodness and healing properties found in plants and nature.  

Benefits of cruelty free and vegan mascara

Mascara is a product that we use close to our eyes, and we owe it to ourselves to be mindful of what we use. Anything that contains harsh chemicals or can cause irritations should not be used on our skin or near our eyes. For all of the reasons explained above vegan mascara is safe for use and can even be nourishing. It is the perfect choice for people with sensitive skin. Another aspect to consider is the fact that many non-vegan mascara brushes are made using hair from a horse, pony or mink fur, which can cause allergies. Vegan cosmetics do not use any animal by products at all, even down to their packaging so you know that your vegan product is completely safe for use.

No harmful chemicals 

Harmful and synthetic chemicals can cause significant damage to the sensitive and delicate skin around your eyes. The skin around your eyes is different to the rest of your face because it is quite thin and with no oil glands it is drier as well. That is why this area is more prone to irritation and needs to be cared for properly. 

Minimize allergies 

Our skin absorbs about 60% of anything we apply to it which is why vegan and cruelty free products are so good for us. With no synthetic and artificial ingredients and only the goodness found in nature, even the most sensitive skin does not have an adverse reaction to vegan skincare products. They are gentle and very absorbent, naturally nourishing for your skin.

No harm to animals 

Pure vegan cosmetic companies are generally cruelty free as well and ensure their products are not tested on animals. You will find they are certified cruelty free giving you as the consumer peace of mind that you are helping create a safer world for animals. Purchasing cruelty free and vegan cosmetics means you are doing your part to reduce the suffering of test animals kept in small cages in labs. These helpless animals lead terrible lives and usually end up blinded, maimed or killed.

Better for the environment 

Vegan cosmetics including vegan mascara do not contain harmful chemicals and are mostly water based. The manufacturing process for cruelty free and vegan products is better for the environment overall while they also pay attention towards providing eco-friendly packaging. Vegan brands take pride in minimising their carbon footprint by manufacturing quality products in limited quantities to minimise waste. Vegan cosmetic manufacturers are very careful of where they source they ingredients looking for more sustainable options. With recyclable packaging and ethically sourced ingredients vegan products are made in an environmentally sustainable manner.

Conclusion

Even something that seems relatively small such as choosing your next mascara can have a beneficial impact. Making the shift to vegan and cruelty free mascara is not only the smarter choice for you personally but it is also the more ethical choice. While you know that you are using a product that is natural and free of hidden nasties you also know that it has not caused avoidable harm to the planet. You will not be adding to the already overflowing landfills because the packaging is biodegradable and/or recyclable. You will be doing your part towards reducing testing on animals.

Further vegan beauty care manufacturers area always innovating and striving to better their products. This helps them remain at a high quality while being more than affordable. Switching to vegan cosmetics and skincare is the way forward for any ethically conscious consumer who appreciates the finer things in life.

Seren Scents

Seren Scents is an ethical, cruelty free and Vegan brand house based in London that specialises in cosmetics, men’s grooming and sun care. Our vision and greatest strengths have always been uncompromising product quality and the strive to make beauty affordable and cruelty free.